Limitation and restriction are tight and competition is very high in the world of today. It is required for companies to apply various strategies in showcasing what can be offered by them to customers. Going directly over the web to consumers is a strategy that online businesses use. Therefore, the middleman is eliminated in the business. Products are sold by these companies through the website of the company and tools of social media is also used by the company such as Instagram, Facebook etc. and other platforms that are digital such as e-commerce, mobile apps.